Skip to main content


Discover how to leverage Optimizely Content Management System (CMS) to build unique customer experiences. Whether you're new to Optimizely CMS or a seasoned marketer, Optimizely Academy you will give you relevant product training, best practices and equip you with the knowledge and tools you need to maintain, deliver, and promote content like a pro.

You must be logged in to make a purchase. If you don't have an account, you can create one by clicking the "Log In" button in the top right corner.

Included content

This Access Pass provides you with user training related to Optimizely CMS. If you are new to our platform, you can follow the content editor learning path that will help you quickly get up to speed. You will expand your knowledge and tool belt, and be able to:

  • edit, structure, and organize content and media
  • managing images and working with media assets
  • manage, create, and structure website content,
  • work with versions, blocks, images, and projects

Additional content will help you master specific features of Optimizely CMS, such as:

  • Improving search engine optimization
  • Working with reports
  • Creating content in other languages
  • Monitoring visitors using Google Analytics
  • Optimizing conversion rates using A/B testing
  • Getting visitor data using the Forms add-on
  • Reviewing content using Optimizely content approvals
  • Personalization using visitor groups

*Included is also an administrator learning path to help you understand how to manage user, groups and support your team. *

Office hours

Sometimes it's nice to have a helping hand to guide you. Included in your package are open office hours, where you can meet our expert product trainers and ask questions about how to use our products on a weekly basis.

Instructor-led session

We all learn differently. Should you prefer instructor-led sessions over self-paced eLearning, you can chose to enroll in virtual classroom courses and webinars without any extra cost.


We recommend having basic computer skills and text editing experience, and being comfortable with using the internet. The core learning path takes approximately 6 hours to complete. Don't miss this opportunity to take your content management skills to the next level with Optimizely's Content Management System!

Optimizely Academy Access Pass

Introducing our Access Pass, the prime learning solution for Optimizely products. With a one-year access to Optimizely Academy's comprehensive learning material, learners can sharpen their skills and take advantage of our digital platform's cutting-edge enhancements. This includes eLearning, exercises, interactive office hours with expert trainers, and invites to exclusive instructor-led sessions and events. Access to the latest updates and new content releases ensures that learners stay ahead of the curve. Whether you're interested in learning about Optimizely's products or seeking to enhance your digital expertise, Optimizely Academy has everything you need to succeed.


The Access Pass is personal to the user and non-transferrable.