Experimentation strategists are professionals who work with experimentation to optimize their Web presence and efficacy, which in turn greatly contributes towards the corporate goals of the customer or partner.
*Please note that this course will run for 3 hours over 3 consecutive days, the same time every day.
Be prepared for a collaborative, interactive training where you will start with a use-case in the first session and then design, create, implement and build an experiment in a test site. Each session builds upon the last. The training ends with an exam preparation Q&A.
Agenda is as follows:
Session 1: Experiment Design (3 hours)
- Use Case Presentation
- Experimentation Methodology
- Goals & Metrics
Session 2: Experiment Creation (3 hours)
- Use Case Implementation
- Experiment Types
- Create Experiment Components
- Design Experiment
- Run Experiment
Session 3: Experiment Implementation (3 hours)
- Administering Experimentation
- Team Structures & Road mapping
- Governance & Communication
- Putting it all together
- Exam Prep Q&A
9 hours over 3 daysTuesday, Dec 5, 2023 at 10:00 AM to 1:00 PM EST
9 hours over 3 daysTuesday, Jan 16, 2024 at 10:00 AM to 1:00 PM EST