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Join this webinar and learn about customer segmentation – how to best utilize it, how to use personalization to differentiate segmentation and how segmentation, personalization and promotion come together.  This webinar is created with experienced business users in mind, as well a springboard for developers as they ideate customer segmentation rules. 



  • Differentiating Customer Segmentation, Personalization, and Promotion
  • Describing Customer Segmentation and its various component
  • Setting up Customer Segmentation
  • Identifying Best Use Cases
  • Practical Tips


Get ready to work smarter with Optimizely. See you in the session!

Each webinar is 45 minutes long and will include time for Q&A at the end.

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