Watch this webinar recording and learn about customer segmentation – how to best utilize it, how to use personalization to differentiate segmentation and how segmentation, personalization and promotion come together. This webinar is created with experienced business users in mind, as well a springboard for developers as they ideate customer segmentation rules.

Topics covered:

  • Differentiating Customer Segmentation, Personalization, and Promotion
  • Describing Customer Segmentation and its various component
  • Setting up Customer Segmentation
  • Identifying Best Use Cases
  • Practical Tips