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In this session, we will create a multivariate test for a specific use case. Multivariate tests are experiments in which you test the combinations of several design elements on a page to see which design mix contains the recipe for success.


  • Present our class use case
  • Define multivariate tests and when to use them instead of A/B tests
  • Create the multivariate test
    • Test components
    • Build the experiment
    • Create sections
    • Design variations
  • Traffic allocation
  • Reading results

Experience with A/B tests is highly recommended, as this class builds upon that foundation.