Ditch the Generic: Get Personal (Fast!) with Optimizely
Outline
Tune in with Value & Adoption Advisor Daniel Rathke in this on-demand recording as he explores practical ways to get started with personalization.
This recording covers the foundations and shows how even small, strategic changes can make a real impact.
Agenda:
Why personalization matters and how to get started
Understanding the types and levels of personalization
The core framework: Audience, Experience, Impact
How small changes can lead to big results (with real examples)
Walkthrough: Building a campaign using out-of-the-box capabilities
Real-world example featuring Symmetric messaging and Behavior-based personalization