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List (new)

  • By Optimizely Education
  • Published: Sep 9, 2025
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Outline

Welcome

In this module, you will learn about the ODP Customers Lists screen, what you use it for and how to use it.

After completing this module, you should be able to:

  • State the purpose of the Lists screen

  • Create, import and manage lists

What is it? / Why use it?

The ODP Customers Lists feature lets you use lists to organize your customers and make targeted communication easier. You can select from your lists to use in your campaigns.

Using the Lists feature, you can add customers to a list using one of the following options: import, manual, web modal form (legacy).

Method Function
Import You can import a list from a CSV file; however, you must first verify that your CSV file is formatted correctly. Click here to see formatting requirements and sample CSV files.
Manual You can manually add individual customers to an existing list.
Web modal form (legacy) You can use a web modal form to collect email addresses and add those customers to a list. You can use the default Email Modal Collection (Legacy) campaign or specify a list subscription in any form that contains the email field.

To understand how to fully utilize lists, follow this demo: