Introduction to Optimizely Data Platform (ODP)
Outline
Welcome
In this course, you learn about Optimizely Data Platform (ODP), a comprehensive platform for collecting, analyzing and acting on your data. Business professionals who are involved in data-driven decision-making processes can use ODP to access and leverage data insights to optimize their business operations and customer experiences. The platform is designed to help organizations of all sizes and industries to leverage their data assets and gain actionable insights to drive business growth and competitive advantage.
After completing this course, you should be able to:
- Describe where ODP fits within Optimizely’s product portfolio
- Recognize who uses ODP and why
- Identify key concepts related to ODP
- Perform basic navigation in ODP
Where does it fit within Optimizely One?
Optimizely Data Platform is a standalone product that complements Optimizely's other products. It is a data management platform that allows users to collect, unify and activate their data across different sources and channels. By integrating with Optimizely's other products, users can leverage the data collected in Optimizely Data Platform to inform their experimentation and personalization strategies. This can help users deliver more targeted and effective experiences to their customers.
Who uses ODP?
These represent the business user roles your company might have that work with ODP.
| Role | Description |
|---|---|
| Data Scientist | The Data Scientist uses data from ODP to explain phenomena and make sound business decisions. |
| Digital Marketer | The Digital Marketer uses ODP to manage their brand’s website presence and associated content. |
| Product Manager | The Product Manager uses data from ODP to own the strategy behind a product and manage feature releases. |
Key concept values
Harmonize customer dataOne-click integrations bring data from all channels into a harmonized format that resolves customer identities and provides actionable insights. |
Understand your customersPersistent profiles adapt to customer behavior in real-time unlocking flexible, personalized and data-driven marketing. |
Eliminate analysis paralysisMeet aggressive sales goals by opening new channels, addressing new markets and providing data-driven recommendations to your current customers. |
Here is a product tour demo on Optimizely Data Platform:
Introduction to Optimizely Data Platform - ODP
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