Performance (new)

Welcome

In this module, you will see learn about ODP Performance under Activation, what to use it for and how to use it_._

After completing this module, you should be able to:

• View and interact with the dashboard
• Analyze the chart trend
• Understand campaign performance table

What is it? / Why use it?

Optimizely Data Platform (ODP) lets you view performance metrics across all channels to help you improve your campaign performance.

You can do the following tasks:

• Overview of Campaign Performance: It provides a comprehensive report of campaign performance across all channels, including email, app push, web push, web modal, web embed, API channel, SMS, and direct mail.
• Performance Over Time: You can visualize how your campaigns are performing over different periods, such as days, weeks, or months.
• Data Export: The tab allows you to export campaign performance metrics in a CSV file for further analysis.

If you want to get a better understanding of Performance, please go through the demo: