Building websites is relatively straightforward, but creating large-scale, high-performance websites that endure over time presents significant challenges. These challenges span technical, process, and leadership domains. In this recording, we explore: Technical Foundations – Key architectural decisions for scalability, security, and performance. Process & Workflow...
Watch this recording to gain valuable insights into how to optimize your experimentation strategy through Web and Feature Experimentation. We explore the best practices for A/B Testing, dive into the key features of each platform, and highlight practical use...
Watch the recording of this live training session, which works great as an exam prep session with Remko Jantzen, Principal Enablement Manager, Sales Enablement, to enhance your CMS SaaS development skills and prepare for the Expert Competency certification. We cover...
Watch this recording on the Optimizely Data Platform (ODP) session, where we dive deep into Segmentation and Real-time Segments. Our ODP expert, Matthew Nonnamaker, will lead the session. Agenda: Key differences between Segments and Real-time Segments Building event-based segmentation...
In this masterclass, learn to integrate the Optimizely Content Management Platform (CMP) with Optimizely Content Management System (CMS) to streamline your ideation and content creation workflow across both platforms. Empower your teams to use the rich planning and AI content...
Watch this recording of Product Manager Shahrukh Ikhtear, where you will find out what's new with Commerce Connect (formerly customized commerce). Agenda: OOTB Functionalities currently Dynamic Packages New Product Workflow Dashboard analytics Composable Modules (Current and Upcoming) Payments Service...
In this recording, we'll introduce Optimizely’s Web Experimentation tool through a practical use case. This shorter, high-level course is perfect for those new to A/B testing or in need of a quick refresher, with an emphasis on navigating and...
Watch this recording to explore how Optimizely DAM, part of our Orchestrate Content suite, can help your team plan, publish, and collaborate more effectively. Optimizely DAM is designed to simplify how you manage, organize, and repurpose brand-approved content, empowering your...
Watch our 90-minute "Masterclass: Next.js with Optimizely SaaS CMS" to gain an in-depth understanding of Vercel's cutting-edge frontend cloud platform. We will explore Vercel's managed infrastructure, developer experience (DX) platform, and its open-source frameworks. Discover the synergy between Vercel and...
Welcome to our Work Smarter series, where we empower you to maximize the potential of Optimizely products. This session is designed with content editors in mind, providing a wealth of tips and tricks to enhance your work with our...
Watch this recording on the Optimizely Data Platform (ODP), where you'll delve into the world of harmonizing customer data for a real-time understanding of customer behaviors. This comprehensive recording will empower you to scale highly personalized, campaigns using AI-powered...
Watch this recording of the insightful training session with Mykhailo Datsenko, Senior Product Manager specializing in Experimentation Analytics. Enhance your experimentation skills in Optimizely by learning to design impactful experiments, utilize advanced analytics, and drive data-informed decisions. Agenda: Importance of...
In this recording, you'll gain valuable insights into how both the Multi-Armed Bandit and Stats Accelerator can elevate your experimentation strategy. We explore a variety of use cases for each tool and demonstrate how these advanced traffic models can...
Watch this recording on the Optimizely Data Platform (ODP) database structure & tracking, where you'll learn how to organize and manage customer data within the ODP framework. Learn how to effectively track customer interactions and behaviors across multiple channels, ensuring...
Did you know about all the cool tools and features that have been added to CMP? Our CMP trainer Natalia Farah will walk you through the latest and greatest.
Discover how to experiment your way into a winning strategy and use personalization to deploy it effectively. This session will guide you through the phases of personalization—from preparing with user data research to testing, analyzing results, and ultimately developing a...
Join us for an in-depth exploration of Search & Navigation tailored specifically for business users and editors. This course will empower you with the knowledge and tools to optimize search functionalities. Agenda: How search engines work Finding what you need in Find...
Experimentation web platform experts are the professionals responsible for taking information from the Experimentation Strategist and using this information to implement and manage the experiment in the platform using best practices.
Using Optimizely’s Web Experimentation tool, we will build an A/B test experiment, utilizing a use case. With this hands-on course, you will use a test project to create the test from beginning to end. This is a great class for...
In this session, we will create a multivariate test for a specific use case. Multivariate tests are experiments in which you test the combinations of several design elements on a page to see which design mix contains the recipe for success. Agenda:...
In your role as an experimentation team member, execute an experiment from start to finish, using Web Experimentation to build and Experiment Collaboration to centralize and standardize all the work and communication surrounding building an experiment. We'll show you...
Does your results data fluctuate during the lifecycle of the experiment? Do you feel the need to adjust your traffic allocation and distribution while the test is running? Maybe your results are disappointing? If you answered "yes," watch this...
The Introduction to Personalization session covers the planning, execution and results interpretation for Web personalization tests or campaigns. We will introduce a business use case and implement it for our campaign.
Learn about digital personalization using experimentation in the face of AI, algorithms, user preferences, and changing technology.
