Watch this recording to gain valuable insights into how to optimize your experimentation strategy through Web and Feature Experimentation. We explore the best practices for A/B Testing, dive into the key features of each platform, and highlight practical use...
Watch this recording of the insightful training session with Mykhailo Datsenko, Senior Product Manager specializing in Experimentation Analytics. Enhance your experimentation skills in Optimizely by learning to design impactful experiments, utilize advanced analytics, and drive data-informed decisions. Agenda: Importance of...
In this recording, you'll gain valuable insights into how both the Multi-Armed Bandit and Stats Accelerator can elevate your experimentation strategy. We explore a variety of use cases for each tool and demonstrate how these advanced traffic models can...
In this recording, we'll introduce Optimizely’s Web Experimentation tool through a practical use case. This shorter, high-level course is perfect for those new to A/B testing or in need of a quick refresher, with an emphasis on navigating and...
Does your results data fluctuate during the lifecycle of the experiment? Do you feel the need to adjust your traffic allocation and distribution while the test is running? Maybe your results are disappointing? If you answered "yes," watch this...
Using Optimizely’s Web Experimentation tool, we will build an A/B test experiment, utilizing a use case. With this hands-on course, you will use a test project to create the test from beginning to end. This is a great class for...
Learn about digital personalization using experimentation in the face of AI, algorithms, user preferences, and changing technology.
In your role as an experimentation team member, execute an experiment from start to finish, using Web Experimentation to build and Experiment Collaboration to centralize and standardize all the work and communication surrounding building an experiment. We'll show you...
In this session, we will create a multivariate test for a specific use case. Multivariate tests are experiments in which you test the combinations of several design elements on a page to see which design mix contains the recipe for success. Agenda:...
The Introduction to Personalization session covers the planning, execution and results interpretation for Web personalization tests or campaigns. We will introduce a business use case and implement it for our campaign.
Discover how to experiment your way into a winning strategy and use personalization to deploy it effectively. This session will guide you through the phases of personalization—from preparing with user data research to testing, analyzing results, and ultimately developing a...
Learn how to reach just the right pages for experimentation, whether you're matching one page, a series of pages or pages based on complex criteria. Agenda: Pages: Experiment location Methodology and use cases: Simple match Exact match Substring match Regular...
Check out this recorded webinar and learn to apply direct problem-solving skills, apply those skills to real use cases, and collaborate on experiment variations.
You can find the link to the Slide Deck for this work smarter webinar here: Work Smarter Webinar Recording: How experimentation-driven strategies transform results Introduction to experimentation-driven development The session begins with an overview of shifting from traditional feature...
Experimentation web platform experts are the professionals responsible for taking information from the Experimentation Strategist and using this information to implement and manage the experiment in the platform using best practices.
Experimentation strategists are professionals who work with experimentation to optimize their Web presence and efficacy, which in turn greatly contributes towards the corporate goals of the customer or partner. This recorded series is designed to equip you with a comprehensive...
