Personalization event recordings
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Introduction to personalization campaigns
The Introduction to Personalization session covers the planning, execution and results interpretation for Web personalization tests or campaigns. We will introduce a business use case and implement it for our campaign.
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Personalization best practices
Discover how to experiment your way into a winning strategy and use personalization to deploy it effectively. This session will guide you through the phases of personalization—from preparing with user data research to testing, analyzing results, and ultimately developing a...
