Explore Generative Engine Optimization (GEO) and its critical impact on marketing and technical leadership in an AI-first world. This article delves into what GEO is, why it's essential for digital visibility and conversion, and how to implement practical "Prompt-to-Performance"...
Learn how you can use Optimizely Opal to build a robust backlog of experimentation ideas. See how to get test ideas for your website, discover the best ways to refine those into better ideas, and how you can bring your...
Thank you for taking the time to learn how AI can improve your marketing skills. This content will demystify AI for you and show you that it isn't just for techies or coders. It is a great tool for marketing...
$300 (USD) Optimizely Content Marketing Platform (CMP) is a powerful solution for planning, creating, and collaborating on marketing content. Administrators configure settings, manage users, workflows, campaigns, and assets to streamline content operations and ensure consistent brand messaging. Study for and...
What's the most pressing marketing task that you need to accomplish this week? Because AI isn't just for techies or coders anymore. AI can help you with every aspect of marketing. But rather than give you an abstract exercise, see...
How do you make sure AI fully understands what you're trying to ask it and gives you valuable feedback as opposed to generic copy? This is the lesson for today, providing context.
Never accept AI's first draft. Unlike search engines like Google, where they give you the most likely best answer on the first page in descending order, AI doesn't work like that. AI responds in ways that it thinks you want...
One of the best ways to interact with AI is to ask it to poke holes in your assumptions so you can refine and strengthen your ideas through constructive feedback. Learn how to do things like instruct Opal to identify...
Need to make sure that everybody on the team is on the same page for next steps and prioritize all the important parts of your discussions? See how you can use Opal to upload a transcript of your meeting, summarize...
See how you can to develop a series of very actionable tasks for an entire marketing campaign quickly, using Opal.
See how you can use Opal to flesh out a marketing brief and examine it through the lens of a senior leader, helping improve the campaign brief and recommend suggestions.
Maybe you already know exactly who your target customer is, and that's terrific. Or maybe you need to create a customer persona from scratch—either way, learn how Opal can analyze things like campaign briefs from the perspectives of your customers.
Connect all of the things you've learned about AI and Opal to develop a website landing page that can be deployed quickly for internal and external feedback—all with some simple prompting.
Learn how you can turn Opal straight out of the box into a personalized marketing assistant that's always on brand. Make Opal sound just like your brand by giving it a set of instructions around a tone of voice that it...
