All Activities
-
-
-
-
Use Experiment Review Agents
See how you can use Optimizely Opal as a second set of eyes to review your experiment and help you find potential configuration errors or opportunities to improve your odds of reaching stat sig or finding a learning before you...
-
-
Creating Effective Test Plans with Opal
See how you can take test ideas and tell Opal to write up a test plan that's ready to drop into Jira, Google Docs, PowerPoint, or whatever format your company uses.
-
Pack Light, Travel Smart: Opal's Guide to Effortless Marketing Expeditions
Discover how Optimizely's Opal AI transforms your marketing efforts into a seamless journey. This article uses engaging travel analogies to illustrate how Opal simplifies content strategy, campaign planning, creation, personalization, and workflow optimization, ensuring your marketing expeditions are always efficient...
-
Elevating Support: Introducing Optimizely's New Tiered Structure
Discover Optimizely's new tiered support structure, designed for enhanced scalability, faster response times, and higher quality customer support. Learn about our Tier Zero, Tier One, Tier Two, and Premium Support models, and how AI is transforming our service delivery....
-
Navigating the Digital Landscape: Why Compliance Matters for Tech Leaders
Learn how Optimizely's robust compliance framework, including ISO, SOC 2, and PCI DSS certifications, empowers digital leaders to navigate data privacy, enhance security, and ensure operational resilience. Discover how these certifications protect your data and accelerate innovation within the...
-
Generative Engine Optimization (GEO): The New Frontier for Marketing and Technical Leaders
Explore Generative Engine Optimization (GEO) and its critical impact on marketing and technical leadership in an AI-first world. This article delves into what GEO is, why it's essential for digital visibility and conversion, and how to implement practical "Prompt-to-Performance"...
-
Get Test Ideas Demo
Learn how you can use Optimizely Opal to build a robust backlog of experimentation ideas. See how to get test ideas for your website, discover the best ways to refine those into better ideas, and how you can bring your...
-
Intro to AI for Marketing
Thank you for taking the time to learn how AI can improve your marketing skills. This content will demystify AI for you and show you that it isn't just for techies or coders. It is a great tool for marketing...
-
-
-
-
-
-
-
-
-
CMP Administrator Certification
$300 (USD) Optimizely Content Marketing Platform (CMP) is a powerful solution for planning, creating, and collaborating on marketing content. Administrators configure settings, manage users, workflows, campaigns, and assets to streamline content operations and ensure consistent brand messaging. Study for and...
-
Add Opal Tone of Voice Instruction
Learn how you can turn Opal straight out of the box into a personalized marketing assistant that's always on brand. Make Opal sound just like your brand by giving it a set of instructions around a tone of voice that it...
-
Create Landing Page Copy with Opal
Connect all of the things you've learned about AI and Opal to develop a website landing page that can be deployed quickly for internal and external feedback—all with some simple prompting.
-
