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Introduction to Optimizely Data Platform (ODP)

Outline

Watch this recording on the Optimizely Data Platform (ODP), where you'll delve into the world of harmonizing customer data for a real-time understanding of customer behaviors. This comprehensive recording will empower you to scale highly personalized, campaigns using AI-powered predictive analysis. Gain proficiency in leveraging ODP to share valuable insights across various Optimizely products, enhancing your ability to drive impactful marketing strategies.

Agenda:

  1. Understanding Customer Data Platforms (CDP)
  2. ODP Product Overview: Features and Capabilities
  3. Generating and Analyzing Reports with ODP
  4. Managing Customer Data in ODP
  5. Campaign Activation Strategies
  6. Exploring Integrations with Other Optimizely Products