Platform

Introduction to Optimizely Data Platform (ODP)

Feel adrift in a sea of data? The Optimizely Data Platform (ODP) is just the tool you need to navigate. ODP helps you harmonize multiple data streams and make informed decisions. This short introduction will help you understand what ODP is.

• Duration 13m
• Beginner

Settings

This learning path provides a detailed overview of Optimizely Data Platform (ODP) Settings, covering everything from fundamental concepts like localization, compliance, and history, to advanced features such as Data and Account Management tools. You wi...

Reports

Jump into the Reports learning path and learn how to interpret and leverage the powerful analytical tools available in Optimizely Data Platform (ODP). This course is designed to help you see beyond the numbers — teaching you how to navigate key reporti...

Customers

Get a comprehensive understanding of the Customers feature in Optimizely Data Platform (ODP). You will learn its core purpose and gain practical knowledge on how to effectively utilize the Audience, Profiles, and Lists screens to manage and segment you...

Activation

Unlock the power of Activation feature and learn how to drive better performance insights from your digital experiments and campaigns. This course takes you on a clear, practical journey through the core components of Optimizely Data Platform Activatio...

Data Setup

Get ready to transform raw customer data into trusted, actionable insights with the Data Setup learning path. This course guides you through the essential tools and features that help you organize, normalize, and connect your data within the Optimizely...

Optimizely Data Platform resources

Dive into the Optimizely Data Platform (ODP) resources and explore a curated collection of reference links, documentation, community tools, and product information designed to help you get more from Optimizely’s powerful customer data platform. Whether...

Technical enablement of Optimizely Data Platform

Add the power of Optimizely Data Platform (ODP) to your website or platform of choice. This fifty minute course, perfect for anyone on an onboarding team or integrating Optimizely Data Platform (ODP) or Data Core Services (DCS) on their site or service...

• Duration 50m
• Intermediate

Harmonize customer data for data-driven marketing with ODP

Blend customer data and advanced systems integrations to empower your marketing! In a three hour pre-recorded training session, expert trainer Mark Price guides anyone who needs to understand the Optimizely Data Platform (ODP) and Data Core Service (DC...

• Duration 2.6h
• Advanced

What is Optimizely Product Information Management (PIM)?

Get to know Optimizely PIM from a high-level perspective and tour its interface, functionality and features.

• Duration 20m
• Rating3.0
• Beginner

Introduction to Optimizely Product Information Management (PIM)

If you want to take full advantage of the 1 to 1 personalization built-in to Optimizely B2B and B2C Cloud services, you need to have all of your relevant product data configured and organized efficiently. Optimizely Product Information Management (PIM)...

• Duration 2.1h
• Beginner

PIM basics

Configure your product information

Add and maintain your product information

Optimizely PIM resources

What is Product Recommendations?

Get to know Product Recommendations from a high-level perspective and tour its interface, functionality and features.

• Beginner

Get started with Product Recommendations

This course contains self-paced content and is designed for those who want to learn how to use Optimizely Product Recommendations. Prerequisites: Before continuing with this series of courses, we highly recommend you take the What is Product Recommend...

• Duration 1h
• Beginner

Manage campaigns for Optimizely Email Product Recommendations

Bring the power of Optimizely’s Product Recommendations engine to your email campaigns. This half hour course is for anyone already trained in or familiar with Optimizely Email Product Recommendations that wants to create campaigns. You’ll cover campai...

• Duration 33m

Optimizely Personalization development fundamentals

See the full scope of personalization services and how they can be applied to your business. In over nine hours of instruction, this course walks through the personalization products, services, and features of the Optimizely Intelligence Cloud. This co...

• Duration 9.5h

Optimizely Content Intelligence & Recommendations onboarding

• Rating5.0

Implement Optimizely Content Recommendations

Configure your content recommendation widgets and track their effectiveness. In this half hour course for developers, we’ll cover how to add content recommendations to a site after you’ve implemented Optimizely Content Intelligence. This covers how to ...

• Duration 28m

Implement Optimizely Content Intelligence

Activate the power of Optimizely Content Intelligence. In this half hour developer course, we’ll show you how to configure your site’s metadata and add the JavaScript tracking needed to activate Optimizely Content Intelligence on a website.

• Duration 27m
• Intermediate

Manage campaigns for Optimizely Email Content Recommendations

Get a high-level overview of Optimizely’s Digital Experience Platform (DXP) that covers how this service fits in with our cloud offerings. We’ll look at the structure, use, and best practices surrounding DXP, along with the need-to-know information tha...

• Duration 16m

Manage sections & flows for Optimizely Content Recommendations

Take Optimizely Content Recommendations to the next level using Sections and Flows. If you’re already familiar with Optimizely Content Recommendations and how it analyzes your site content, this fifteen minute course will explain how Sections and Flows...

• Duration 15m

Analyze your content with Optimizely Content Intelligence

Learn how to use Optimizely Content Intelligence to better target your content to your customers and monitor performance. With this forty-five minute Content Intelligence course, anyone working with Content Intelligence will learn how to manage and ana...

• Duration 45m
• Intermediate

Implement and customize Optimizely Search & Navigation

Add advanced, cloud-based search-driven navigation to your Optimizely site. This developer course, with one-and-a-half hours of instruction and three hours of additional exercises, takes you through the installation and configuration of the paid Search...

• Duration 1.7h
• Rating1.0
• Intermediate

Optimizely Search & Navigation for editors

Help site customers find what they’re looking for with Optimizely’s Search & Navigation for Editors. Once you set everything up, Guided Search and Adaptive Navigation will help you boost conversions while highlighting selected products. This one hour a...

• Duration 1.7h
• Rating5.0
• Intermediate

Optimizely Analytics key concept videos

Optimizely Campaign

Q&A: Optimizely Data Platform (ODP)

Live training: Introduction to Optimizely Campaign

Live training: Real Time Segments (ODP)

Live training: Introduction to Optimizely Data Platform (ODP)

Optimizely Data Platform (ODP) Activations and how to use them

Introduction to Optimizely Data Platform (ODP)

Introduction to Optimizely Data Platform (ODP)

ODP segmentations & real-time segmentations

Optimizely Data Platform (ODP) database structure & tracking

ODP segmentations & integrations

Product Information Management (PIM) deep dive

Maximizing the value of Optimizely Search & Navigation

Introduction to Optimizely Campaign

Introduction to personalization campaigns