Optimizely Data Platform (ODP) Activations and how to use them
Outline
Watch this session recording by Value & Adoption Advisor Matthew Nonnamaker, where you’ll gain a deeper understanding of Activations and how they can drive value across your workflows. Learn the difference between one-time and behavioral activations, explore how segmentation and integrations come into play, and discover how automation can streamline your activation strategy.
Agenda:
What are activations?
One-Time vs Behavioral
Segmentation and Integrations
Automation via Activation