Introduction to multivariate experiments
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Outline
In this session, we will create a multivariate test for a specific use case. Multivariate tests are experiments in which you test the combinations of several design elements on a page to see which design mix contains the recipe for success.
Agenda:
- Present our class use case
- Define multivariate tests and when to use them instead of A/B tests
- Create the multivariate test
- Test components
- Build the experiment
- Create sections
- Design variations
- Traffic allocation
- Reading results
Experience with A/B tests is highly recommended, as this class builds upon that foundation.