Work Smarter webinar: Navigate the what, where, and why of Experimentation

Many brands struggle to get experimentation off the ground, keep it running, and prove its value. The biggest roadblocks? Running out of test ideas, dealing with inconclusive results, and lacking a clear strategy.

The key to success is a commercial model that justifies experimentation efforts, prioritizes effectively, and secures stakeholder buy-in. Without it, tests often stall, leading to lost opportunities and skepticism.

In this session, we’ll explore a practical framework to overcome these challenges, identify high-impact opportunities, and scale experimentation strategically.

Agenda:

• Why Experimentation Stalls – Common roadblocks
• What, Where, and Why to Test – Using analytics to prioritize
• Measuring Success – Building a commercial evaluation model
• Scaling Experimentation – A framework for long-term impact
• Q&A

Who Should Attend?

• Business leaders seeking experimentation impact
• Data-driven marketers
• Analysts driving experimentation insights

Key Takeaways:

• How to determine the right tests using data
• Identifying high-impact opportunities
• Measuring and proving experimentation ROI
• A framework for scaling experimentation