Optimizely World Happy Hour: Exploring Opal’s Edge – Content Marketing & Beyond

Watch this recording on Opal-themed Optimizely World Virtual Happy Hour where we dive into the transformative role that artificial intelligence is playing in shaping the future of digital experiences. This session is perfect for developers, marketers, and anyone excited about the potential of AI in content marketing and beyond at Optimizely.

Patrick Lam – Senior Community & Content Orchestration Manager at Optimizely

Topic: Opal vs GenAI: The Content Marketing Edge

Patrick walks us through how Optimizely’s Opal is transforming content marketing by enhancing AI-driven workflows for marketers and developers alike. Discover how Opal compares to GenAI and how it’s elevating the content creation process, delivering better customer experiences, and making it easier for content teams to work smarter, not harder.

Andy Blyth – Technical Architect at 26DX

Topic: Teaching Your AI to Talk Like a Bike Mechanic (or a Bank)

Andy discusses the power of Opal and CMP in bringing AI closer to real-world use cases. Whether you’re building AI-driven content for an e-commerce site or a content management platform, Andy showcases how teaching AI to "speak" in specific industry contexts can elevate both user experience and engagement. Learn how Opal can be leveraged to meet the demands of highly specialized industries while maintaining accuracy and authenticity.