Introduction to Optimizely Data Platform (ODP) test
Outline
Welcome
In this course, you learn about Optimizely Data Platform (ODP), a comprehensive platform for collecting, analyzing and acting on your data. Business professionals who are involved in data-driven decision-making processes can use ODP to access and leverage data insights to optimize their business operations and customer experiences. The platform is designed to help organizations of all sizes and industries to leverage their data assets and gain actionable insights to drive business growth and competitive advantage.
After completing this course, you should be able to:
- Describe where ODP fits within Optimizely’s product portfolio
- Recognize who uses ODP and why
- Identify key concepts related to ODP
- Perform basic navigation in ODP
Where does it fit within Optimizely One?
Optimizely Data Platform is a standalone product that complements Optimizely's other products. It is a data management platform that allows users to collect, unify and activate their data across different sources and channels. By integrating with Optimizely's other products, users can leverage the data collected in Optimizely Data Platform to inform their experimentation and personalization strategies. This can help users deliver more targeted and effective experiences to their customers.