New to experimentation, but want to know how to gain actionable insights from the experimental process? In Strategies for experimentation, we’ll provide a brief introduction to some of the core principles of experimental design, development, and deployment.

This is a series of short, self-paced, self-contained courses totaling about two hours. They are designed for anyone new to experimentation—or seeking to review the basics—and provide a broad overview of fundamental concepts, including:

  • The Optimizely Experimentation process
  • Experimentation Design & Optimization best practices
  • The Experimentation Cycle
  • What type of experiment to run in a given situation
  • Setting up a team and creating a culture of innovation
  • Aligning Experimentation Goals & Business Goals
  • Managing multiple experiments at once
  • Interpreting and Sharing experiment results

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