This set of courses contains self-paced content and is designed for those who want to learn how to use Optimizely Content Marketing Platform (CMP).
Prerequisites: Before continuing with this series of courses, we highly recommend you take the What is Content Marketing Platform (CMP)? courses available here.
As a CMP Admin, you have access to everything, and can view and modify all tasks. You can also manage individual users, create teams, configure workflows, and adjust organization settings. In this course, you will gain a high-level understanding of the different Admin settings, why they are important and how they work. This course is for CMP Admins and any role assigned Admin permissions.
Designing and configuring taxonomy is the first step in setting up a new Content Marketing Platform (CMP) instance. In this course you will learn what is taxonomy, why it is important and how it works. This course is for CMP Admins but is also useful for anyone to understand how CMP taxonomy applies when viewing or searching for information in CMP.
Campaigns are an integral part of how work is planned in Optimizely Content Marketing Platform (CMP). In a CMP plan you can create campaigns and nest your tasks, events or other sub-campaigns. Part of that work plan is assigning roles and permissions to complete the work associated with campaigns, tasks, events and milestones. Plan views provide you with several ways to view and work with campaigns, tasks, events and milestones. In this course you will learn about campaign planning, why it is important and how it works. This course is for CMP Admins and anyone who works with various aspects of campaigns, tasks, events and milestones.
Campaign Workflows provide you with a structured yet flexible process to ideate, execute, proof, approve and distribute content. In this course, you will learn about workflows, why they are important and how they work. You will also gain a deeper understanding of campaign tasks and their relationship to workflows. This course is for CMP Admins and anyone who works with workflows and tasks.
The Optimizely Content Marketing Platform (CMP) editor increases readability and maximize productivity - letting your team collaborate on short- and long-form content. In this course, you will learn how to create and version content, collaborate on content, embed objects, and work with writing aids. This course is for creators, admins, and anyone who works with content in CMP.
CMP helps you centralize and structure intake requests to ensure they gather the appropriate information to complete them. In this course, you will learn about intake requests including general requirements and best practices, and how to create intake request forms. This course is for CMP Admins and anyone who wants to understand how the intake request process works.
Idea Lab uses SEO and social share data to help you create and discover content that resonates with your audience. In this course, you will learn how to use Idea Lab in CMP to work with targeted keywords, view keyword rank analysis and explore competitive domains.
In this course, you will get an in-depth look at Optimizely's Digital Asset Management (DAM) system found within our Content Marketing Platform (CMP). You will learn about the basic tasks that a marketer performs in the DAM, including why you would perform them and how you would perform them.