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DAM assets

Outline

In this module, you’ll learn how to leverage Optimizely Digital Asset Manager (DAM) to efficiently store, organize,and manage digital assets beyond media folders in CMS SaaS.​

​After completing this module, you should be able to:​​

  • Describe the prerequisites, benefits and limitations of using DAM assets​

  • Upload assets to the DAM, browse the library, and select content from there​

  • Use DAM’s built-in AI feature to generate images for your content​

Manage assets with DAM

Digital Asset Manager (DAM) is originally a part of Optimizely’s Content Marketing Platform (CMP) that serves as a centralized asset library for storing and managing various types of multimedia. In Optimizely, you can integrate DAM with CMS SaaS giving you a single source of truth for your digital assets. As a dedicated asset management system, DAM offers advanced asset management capabilities compared to standard CMS SaaS assets panel, such as improved organization, metadata handling, and filtering. When integrated, you can seamlessly pull assets from DAM directly into CMS SaaS for streamlined content creation.​

Read the following articles to learn how to manage assets with DAM and how to use them in CMS SaaS.​​​

Wrap up

Congratulations! You have completed the Managing Assets learning path.