Learn about the fundamentals of Web Experimentation and make the best use of our experimentation suite. Discover how to design, implement, and analyze experiments to optimize your website's performance and enhance user experience.

What is Web Experimentation?

Get to know Web Experimentation from a high-level perspective and tour its interface, functionality and features.
- Duration 15m
- Rating4.5
- Beginner
Introduction to Web Experimentation strategy

Learn more about what Web Experimentation is, how this content is structured, logging in to your account, and Optimizely's product tier overview.
Setting up your Web Experimentation account

Explore cookies, Support for Single Page Applications (SPA), support for dynamic classes, shadow DOM, Web Experimentation performance, and cross-domain tracking.
Setting up your experiment

Dive deep into page targeting, creating an audience using standard attributes, creating an audience using behavioral targeting, event tracking, and creating an experiment using Visual Editor. Learn more about Preview mode, creating a redirect experimen...
Programming custom logic into your experiment

Take your experiments to the finish line with build-in functions (eg. optimizely.push), activation triggers, and custom events (e.g. forwarding events via GTM). Learn more about custom attributes, reusable templates (i.e. extensions), project-level and...
Analyzing the results of your experiment

See what your experiments have to tell you through the results dashboard, third-party integrations (e.g. GA4), and Experimentation events export.
Resources

In this section, you'll define your goals, generate impactful ideas, and create a solid plan to guide your experimentation journey.

Learn how to build and run your experiment, analyze the results, and apply insights to iterate and improve future tests.

This section covers the fundamentals of collaboration, from understanding its role in experimentation to configuring shared environments, aligning on plans, building experiment roadmaps, and sharing insights to drive collective success.

This section introduces the concept of Personalization and guides you through the first steps to create targeted, relevant experiences that resonate with your audience.