Whether you're creating content, managing experiments, or analyzing data, Opal leverages artificial intelligence to automate tasks, surface insights, and guide decision-making, tailored to your brand’s unique context.

At the end of this course you will be able to:

  • Understand what Opal is and how it facilitates intelligent automation, content generation, and data-driven decision-making across the Optimizely product suite.
  • Identify different types of AI agents within Opal and and their roles in supporting your work.
  • Navigate and interact with Opal’s chat interface to initiate tasks and streamline workflows.
  • Recognize how Opal leverages your brand and business context to deliver personalized and on-brand recommendations.