Optimizely Opal: Your Quick Start Guide to AI-Powered Marketing

New to Optimizely Opal? This video walks you through the essential steps to get started with Optimizely's AI. Learn how to log in, navigate the interface, configure instruction agents, manage users, and track usage.

0:00 - Introduction
0:45 - Logging into Opal
1:00 - Switching Organization
1:09 - Loading Opal
1:16 - Opal Chat
1:43 - Opal Connections
2:05 - Configuring Instruction Agents
2:18 - Understanding Instruction Agent Components
3:09 - Diving Deeper into Agent Details
4:11 - What to Write for Instructions
4:50 - Example: Marketing Researcher Agent
5:10 - Example: Video Transcription Agent
5:28 - Example: Tone of Voice
5:58 - Best Practices for Agent Instructions
7:08 - Key Principles of Creating Great Agents
7:45 - User Management
8:14 - Checking Usage
8:57 - Conclusion

Documentation & Resources

• Optimizely Opal overview
• Get Started for Admins
• Instruction agents
  • For all agents, please visit link above
  • Tone of Voice Sample
  • Keyword Research
  • Industry Marketer
  • Tools for instruction agents
• Optimizely Opal credits