Event Segmentation
Outline
What is Event Segmentation Analysis?
Event Segmentation Analysis allows you to explore how specific events occur across different user segments, time ranges, or event properties. It helps you uncover usage patterns, monitor feature engagement, and compare behaviors across cohorts—enabling smarter, data-driven decisions.
To understand the basics, start with the official documentation: Event Segmentation Overview – Optimizely Documentation
What you can do with Event Segmentation
Build custom Event Segmentations: Choose one or more events, filter them by specific properties (e.g., device type, location), and view trends over time. Learn how to build an analysis in: Building an Event Segmentation Analysis
Understand your Segmentation results: Analyze metrics like event frequency, percentage breakdowns, and user participation over selected time frames. See how to interpret the data in: Understanding Your Event Segmentation Analysis
Create Beelines from Segmentation: Use Beelines to track event behavior over time or establish benchmarks for product performance. Read the guide here: Creating Beelines from an Event Segmentation Analysis
See it
Watch the demo below to see how to create an Event Segmentation Analysis in Optimizely Analytics: