Universal Exploration

What is Universal Exploration?​

Universal Exploration is a flexible, self-service analysis tool in Optimizely Analytics that lets you explore any dataset—event, actor, or custom—with rich visualizations and custom queries. It’s ideal for ad hoc exploration, trend analysis, and answering open-ended product or business questions using real-time data. Learn the fundamentals: Universal Exploration Overview – Optimizely Documentation

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​What you can do with Universal Exploration​

• Build a Universal Exploration: Select a dataset, apply filters, define dimensions and metrics, and choose from various chart types to visualize the data in real time. Step-by-step guide: Build a Universal Exploration​

• Understand and Interpret Results: Drill into charts, apply aggregations, or change groupings to better understand patterns in your data—ideal for both simple summaries and advanced breakdowns. Read more: Understand Your Universal Exploration Analysis​

• Perform Advanced Calculations: Go beyond the basics with calculated metrics such as cumulative sums for tracking running totals or growth over time. Example walkthrough: Calculate a Cumulative Sum

See it

Watch the demo below to learn how to create and explore data with Universal Exploration in Optimizely Analytics:​