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Outline

This module provides an introduction to the Optimizely Analytics User Interface, giving you a guided tour of key components such as the navigation bar, project dashboard, and workspace layout. You’ll also get a brief look at how analytics data is integrated into the UI to help you monitor performance and make data-informed decisions.​

After completing this module, you should be able to:​

  • Identify the main sections of the Optimizely Analytics User interface​

  • Navigate through projects, pages, and experiments​

  • Understand where and how analytics insights are presented in the UI​

  • Locate tools and settings relevant to your role

What is Optimizely Analytics?​

Optimizely Analytics is a powerful SaaS platform that helps you gain insights into product usage and customer behavior. It offers self-service templates for common analytics use cases like event segmentation, retention, funnels, and user paths.Users can also perform custom data exploration and build detailed dashboards using both product and business data.​

Analytics connects directly to your cloud data warehouse without copying or moving data, allowing teams to explore and visualize information securely and efficiently. It supports SQL and NetScript for advanced analysis, and can be deployed in your own Virtual Private Cloud (VPC) for enhanced security and compliance.​​

Optimizely Analytics Home Page

Try it

Use the interactive demo below to explore the interface and get familiar with how to navigate and interact with Optimizely’s Analytics platform: https://optimizely.navattic.com/lvh805ip

For a more comprehensive understanding of the user interface and its key components, refer to the Product Tour: UI Overview in the official Optimizely documentation.