Actor Lookup
Outline
Welcome
Optimizely Analytics gives you the power to zoom in on individual users or entities—referred to as actors—to understand their full interaction journey across your product. This is especially useful for investigating behavior anomalies, validating cohort logic, or debugging events.
By the end of this module, you’ll be able to:
Look up specific actors using their identifier.
Explore detailed event timelines for each actor.
Understand how session identifiers impact event grouping and analysis.
Actor Lookup
The Actor Lookup tool allows you to search for individual users or actors and view the sequence of events tied to them. This provides a clear, session-based view of how users engage with your product—whether you're tracing conversions, feature usage, or churn triggers.
You can learn how to look up an actor to analyze their timeline and event stream in more detail by following this walkthrough: https://optimizely.navattic.com/zjr0bbu .
Setting the Session Identifier
Sessions in Optimizely Analytics are determined by session identifiers, which define how events are grouped together for an actor. Proper session configuration ensures that journeys are broken down meaningfully—for example, into page views, feature actions, or purchase flows.
To understand how to configure session identifiers correctly, refer to this step-by-step guide https://optimizely.navattic.com/7yi025b .
