User Authentication & Users and Groups Management

Welcome​

​In Optimizely Analytics, secure and structured access control is managed through two core components: User Authentication and Users and Groups Management.​

​User Authentication ensures that only authorized individuals can log in to the platform, while Users and Groups Management defines how permissions and responsibilities are assigned across the organization.​ Together, these features enable administrators to control not only who can enter the system but also what they can do once inside.​

​After completing this module, you will be able to:​

• Understand the available authentication methods in Optimizely Analytics.​

• Manage users, groups, and roles within your organization.​

• Assign, update, and remove user access efficiently.​

User Authentication​

Optimizely Analytics supports two authentication methods:​

• Analytics Authentication Service – Default password-based login, where users receive an email invitation to set their password.​

• Enterprise SSO (Single Sign-On) – Integration with corporate credentials for centralized access management.​

​To learn more about setup and configuration, see the User Authentication documentation.​

​Users​

• Each user has a user ID (usually their email address) and belongs to one or more groups.​

• Roles can be assigned at the user or group level to define permissions.​

​Learn how to add or remove a user here: https://optimizely.navattic.com/iyh0ypz

Groups​

• Groups are collections of users; a user can belong to multiple groups.​

• Groups can be hierarchical, meaning one group can belong to another.​

• Useful for sharing and permission management—e.g., all members of the Design group can access the same dashboards.​

• Each organization has an implicit All Users group, which includes every user and cannot be deleted.​

Learn how to create or delete a group here: https://optimizely.navattic.com/oah04do​

Learn how to add or remove users from a group here: https://optimizely.navattic.com/vjh0pt5​

​Roles​

• Org Admin – Full administrative privileges across all applications in the organization.​

• User – Default role with no administrative rights.​

​Learn how to assign or unassign a role here: https://optimizely.navattic.com/tt100yh8​

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