Lifecycle report

Welcome

In this module, you will learn about the Customers “Lifecycles” screen, what you use it for and how to use it.

After completing this module, you should be able to:

• State the purpose of the Lifecycles report
• Access the Customers “Lifecycles” report in your ODP instance
• Describe the difference between the classes of Lifecycles for segmentation
• Apply filters to the Lifecycle reports

What is it? / Why use it?

The lifecycle analysis highlights the customer journey and groups customers based on purchase consideration and engagement. You can use this information to create segments for targeted campaigns and additional reporting.

There are two classes of lifecycles for segmentation:

• Ecommerce Lifecycle: This focuses on a customer's purchase count history, allowing marketers to see the impact of purchase frequency on purchasing metrics.
• Engagement Lifecycle: This is based on a customer's web visitation history.

Customers only appear in these lifecycles if they have completed at least one active event. If a customer hasn't ordered or responded to a campaign, they might not appear immediately after syncing but will be included once they visit your site, place an order, or respond to campaigns.

Check out this interactive demo on Lifecycle report: