Personalize with Precision Workshop: Mastering Optimizely’s Web Personalization

Join this 60-minute live enablement session designed to help you unlock the full potential of Personalization in Optimizely Web Experimentation.
You’ll learn how to build, launch, and measure personalized experiences that engage the right audiences at the right time—without writing a single line of code.

This interactive session will feature a guided walkthrough of campaign creation, audience segmentation, and best practices for delivering tailored digital experiences at scale.

What you'll discover:

• Effortless setup: Learn how to quickly build and launch a personalization campaign using Optimizely’s intuitive visual editor.
• Audience targeting made easy: Discover how to create and manage audiences based on behavior, context, and attributes to deliver relevant experiences.
• Data-driven insights: Understand how to interpret campaign results, measure business impact, and iterate based on analytics.
• AI-powered acceleration: Explore how built-in Opal AI can help you generate audience ideas, personalize creative content, and automate optimization.

This session is a must-attend for:

• Digital marketers, optimization specialists, and experimentation program owners ready to expand into personalization.
• Growth, ecommerce, and digital experience teams aiming to scale test velocity, audience relevance, and business impact.