Work Smarter Webinar: From Insight to Impact: How to Generate High-Value Experiment Ideas (EXP)
Outline
Watch this session recording by Katie Bloor, Value & Adoption Advisor at Optimizely, for a practical session on how to generate high-impact experiment ideas that drive real business results. You’ll learn a proven framework for turning strategic goals into actionable test concepts, uncovering meaningful customer problems through data, and crafting strong, evidence-based hypotheses. Katie also demonstrates how to leverage Optimizely's Opal Ideation Agent to accelerate idea generation and build a high-value experimentation backlog. Whether you’re new to testing or looking to strengthen your approach, this recording will give you the tools and inspiration to create experiment ideas that deliver measurable growth.