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End-user training

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Dive deeper into how to use Optimizely products well. These fundamental eLearning paths are organized by product and ideal for content editors, marketers, administrators and strategists. 

51 results returned
  • What is Configured Commerce?

    Watch the overview video to follow the story of Hero Tools as it gets ready to launch a new tool, Sally Stapler, on its Configured Commerce website.

    • Path
    • Duration 15m
    • Rating 4.3
    • Beginner
  • Configured Commerce for merchandisers

    Unlock the power of Optimizely B2B Commerce to manage your inventory. In this course, you’ll gain working knowledge of what you need to know as a merchandiser to most effectively use Optimizely Commerce Cloud. 

    • Path
    • Beginner
  • Configured Commerce for marketers

    This short course for marketers covers the fundamentals of content management, site appearance, customer outreach, and personalization on the Commerce Cloud platform.

    • Path
    • Beginner
  • Configured Commerce for customer service representatives

    This short course for business users covers the Commerce tools available for Customer Service Representatives (CSRs). The course covers the basics of customer profiles, followed by a look at the order process and tips on helping customers finish their own...

    • Path
    • Beginner
  • Customized Commerce for merchandisers

    Unlock the power of Optimizely Commerce to manage your shopping flow. In this three hour course, you’ll gain working knowledge of Optimizely Commerce. If you are a marketer or merchandiser already familiar with Optimizely CMS, this course will familiarize you...

    • Path
    • Duration 2.8h
    • Beginner
  • Configured Commerce for administrators

    Everything you need to know to run a B2B Commerce Cloud site, all in one place. With over forty hours of content, this series of courses comprehensively teaches B2B Commerce Cloud Administrators the skills they need to manage and update...

    • Path
    • Duration 28.3h
    • Intermediate
  • Content Management System for editors and content creators

    Take control of your content’s organization and presentation with Content Cloud Editing. In this two hour course for anyone that wants to improve their editing skills, you’ll learn all about the capabilities of the Optimizely Content Cloud’s editor. Covering everything...

    • Path
    • Duration 2h
    • Rating 5.0
    • Beginner
  • Introduction to Optimizely Product Information Management (PIM)

    If you want to take full advantage of the 1 to 1 personalization built-in to Optimizely B2B and B2C Cloud services, you need to have all of your relevant product data configured and organized efficiently. Optimizely Product Information Management (PIM)...

    • Path
    • Duration 2.1h
    • Beginner
  • Manage campaigns for Optimizely Email Product Recommendations

    Bring the power of Optimizely’s Product Recommendations engine to your email campaigns. This half hour course is for anyone already trained in or familiar with Optimizely Email Product Recommendations that wants to create campaigns. You’ll cover campaign template styling, configuration,...

    • Path
    • Duration 33m
  • Improving Search Engine Optimization

    This course is suitable for experienced content editors who need to learn about more advanced features and capabilities. Upon completion of this course, you should be able to explain what SEO is and why it is important, recognize what you...

    • Duration 40m
    • Rating 5.0
    • Intermediate
  • eCommerce strategy

    How does your business approach eCommerce? This short series of thought-provoking videos help you think about the context of your online sales activity and show how Optimizely’s B2B Commerce Cloud platform could help your business sell more online. For anyone...

    • Path
    • Duration 13m
    • Beginner
  • Getting visitor data using the Forms Add-on

    This course is suitable for experienced users who need to learn about more advanced features and capabilities of the platform. You will learn how to create and modify a simple web form, add a web form to an existing web...

    • Monitoring Visitors using Google Analytics

      This course is suitable for users who would like a better understanding of what the Google Analytics add-on can do, who can use the add-on, how to add and configure the Google Analytics gadget, and how to extend the capabilities...

      • Duration 15m
      • Intermediate
    • Optimizing Conversion Rates using A/B Testing

      This course is suitable for experienced Optimizely Content Management System users who would like a better understanding of what A/B testing is, what it can do, how to create an A/B experiment, how to monitor the results of a test,...

      • Creating content in other languages

        This course is suitable for content editors who need to learn about more advanced features and capabilities of the platform. You will learn how to add the Sites and Languages gadgets to assist in managing multiple languages, recognize how languages...

        • Duration 15m
        • Intermediate
      • Personalization using Visitor Groups

        This course is suitable for experienced Optimizely Content Management System users who would like a better understanding of Visitor Groups, and how to personalize content using Visitor Groups.

        • Duration 22m
        • Rating 3.0
        • Intermediate
      • Configured Commerce for sales agents

        Learn how B2B Commerce Cloud can assist you as a sales agent. These videos walk through how B2B Commerce Cloud can improve how you as a sales agent work with customers and your sales manager.

        • Path
        • Duration 1.3h
        • Beginner
      • Working with projects in Optimizely CMS

        This course is suitable for content editors who need to learn about more advanced features and capabilities of the platform. You will learn what a project is, how to use the projects feature, identify the components of the projects user...

        • Duration 30m
        • Rating 4.0
        • Intermediate
      • Harmonize customer data for data-driven marketing with ODP

        Blend customer data and advanced systems integrations to empower your marketing! In a three hour pre-recorded training session, expert trainer Mark Price guides anyone who needs to understand the Optimizely Data Platform (ODP) and Data Core Service (DCS) through its...

        • Path
        • Duration 2.6h
        • Advanced
      • Content Management System for administrators

        This course is for those who will be provided the access and responsibilities found within the administrator user interface. It will prepare you for managing users, groups, permissions and much more.

        • Path
        • Duration 1.6h
        • Intermediate
      • Configured Commerce analytics

        Master the dashboards of B2B Commerce Cloud Analytics. In this series of short general interest videos, we provide a brief description and overview of each of the dashboards available in Commerce Cloud Analytics.

        • Path
        • Duration 31m
        • Intermediate