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End-user training

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Dive deeper into how to use Optimizely products well. These fundamental eLearning paths are organized by product and ideal for content editors, marketers, administrators and strategists. 

45 results returned
  • Live Training: Introduction to Optimizely Content Marketing Platform (CMP)

    Join us to learn how Optimizely’s CMP can streamline your marketing operations. In this session, we’ll cover: An overview of the Content Marketing Platform (CMP) How CMP simplifies and unifies marketing workflows Key features that support planning, collaboration, and execution...

    • Event
    • Duration 1h
    • Beginner
  • Personalization best practices

    Discover how to experiment your way into a winning strategy and use personalization to deploy it effectively. This session will guide you through the phases of personalization—from preparing with user data research to testing, analyzing results, and ultimately developing a...

    • Duration 40m
    • Beginner
  • Maximizing the value of Optimizely Search & Navigation

    Join us for an in-depth exploration of Search & Navigation tailored specifically for business users and editors. This course will empower you with the knowledge and tools to optimize search functionalities. Agenda: How search engines work Finding what you need in Find...

    • Duration 1.1h
    • Beginner
  • Executing with Experiment Collaboration

    In your role as an experimentation team member, execute an experiment from start to finish, using Web Experimentation to build and Experiment Collaboration to centralize and standardize all the work and communication surrounding building an experiment. We'll show you...

    • Event
    • Duration 2h
  • Get started with Personalization

    If you want to learn about Personalization, how to create and run personalization campaigns and how you can read and compare your results—you're in the right place. Optimizely Personalization works with Optimizely Web Experimentation to let you experiment with website...

    • Duration 1h
    • Beginner
  • Introduction to Personalization

    In this course, you will gain an introductory understanding of Personalization, including where it fits in the Optimizely product portfolio, the business user roles that use it, key concepts, and basic Personalization navigation.

    • Duration 10m
    • Beginner
  • Preparing for Configured Commerce & Optimizely CMS Integration

    This session delves into the importance of integrating Configured Commerce (B2B) with Optimizely Content Management (CMS). It guides attendees through expectation setting for managing website elements when these platforms merge. Attendees will explore the benefits of Optimizely CMS integration with...

    • Video
    • Duration 1.5h
  • Get started with Optimizely Data Platform (ODP)

    The latest version of the Optimizely Data Platform (ODP) is the heart of Optimizely’s services. ODP brings together customer data from multiple sources, efficiently stores the data, and plugs in to multiple libraries and platforms so that you can make...

    • Path
    • Duration 1.9h
    • Rating 3.0
    • Beginner
  • What is Product Recommendations?

    Get to know Product Recommendations from a high-level perspective and tour its interface, functionality and features.

    • Path
    • Duration 10m
    • Beginner
  • Get started with Product Recommendations

    This course contains self-paced content and is designed for those who want to learn how to use Optimizely Product Recommendations. Prerequisites: Before continuing with this series of courses, we highly recommend you take the What is Product Recommendations? courses

    • Path
    • Duration 1h
    • Beginner
  • Get started with Experiment Collaboration

    This set of courses contains self-paced content and is designed for those who want to learn how to use Optimizely Experiment Collaboration. Throughout your learning journey, you will be presented with demonstrations, participate in Check your understanding activities, as well...

    • Path
    • Rating 5.0
    • Beginner
  • Get started with Customized Commerce

    Get started with Customized Commerce This set of courses contains self-paced content and is designed for those who want to learn how to use Optimizely Customized Commerce. Throughout your learning journey, you will be presented with demonstrations, participate in...

    • Path
    • Rating 5.0
    • Beginner
  • Omnichannel Authoring and Delivery in CMP

    Check out how the new editing experience (which will replace the current text editor in 2024), will transform the way marketers create content, allowing them to build content once and repurpose for multiple channels.

    • Video
    • Duration 34m
    • Rating 5.0
    • Beginner
  • What is Experiment Collaboration?

    Get to know Experiment Collaboration from a high-level perspective and tour its interface, functionality and features.

    • Path
    • Duration 15m
    • Rating 5.0
    • Beginner
  • Get started with Configured Commerce

    This set of courses contains self-paced content and is designed for those who want to learn how to use Optimizely Configured Commerce.

    • Path
    • Beginner
  • Get started with CMS

    This self-paced course is meant for editors and administrators using Optimizely Content Management System (CMS). The course covers the tools and features that let you edit, structure and organize content and media.

    • Path
    • Rating 4.8
  • What is Content Management System (CMS)?

    Get to know Content Management System (CMS) from a high-level perspective and tour its interface, functionality and features.

    • Path
    • Duration 15m
    • Rating 5.0
    • Beginner
  • What is Configured Commerce?

    Watch the overview video to follow the story of Hero Tools as it gets ready to launch a new tool, Sally Stapler, on its Configured Commerce website.

    • Path
    • Duration 15m
    • Rating 4.3
    • Beginner
  • What is Web Experimentation?

    Get to know Web Experimentation from a high-level perspective and tour its interface, functionality and features.

    • Path
    • Duration 15m
    • Rating 4.5
    • Beginner