Dive deeper into how to use Optimizely products well. These fundamental eLearning paths are organized by product and ideal for content editors, marketers, administrators and strategists.
Grab a cuppa and watch this 45-minute deep-dive in to all the excellent CMS related add-ons that can expand your platform’s capabilities. Our expert trainer will take you along the add-ons road and show you what they are and...
Those that create, edit and manage web content essentially breathe life into websites. Get hands on experience with Optimizely’s Spire CMS for B2B Commerce solutions under the guidance and instruction of one of our expert trainers. Scheduled course 5...
Watch this session recording for an in-depth exploration of Search & Navigation tailored specifically for business users and editors. This recording will empower you with the knowledge and tools to optimize search functionalities. Agenda: How search engines work Finding what you need...
Discover how to experiment your way into a winning strategy and use personalization to deploy it effectively. This session will guide you through the phases of personalization—from preparing with user data research to testing, analyzing results, and ultimately developing a...
In your role as an experimentation team member, execute an experiment from start to finish, using Web Experimentation to build and Experiment Collaboration to centralize and standardize all the work and communication surrounding building an experiment. We'll show you...
Watch this recording on the Optimizely Data Platform (ODP) database structure & tracking, where you'll learn how to organize and manage customer data within the ODP framework. Learn how to effectively track customer interactions and behaviors across multiple channels, ensuring...
If you want to learn about Personalization, how to create and run personalization campaigns and how you can read and compare your results—you're in the right place. Optimizely Personalization works with Optimizely Web Experimentation to let you experiment with website...
Did you know about all the cool tools and features that have been added to CMP? Our CMP trainer Natalia Farah will walk you through the latest and greatest.
In this course, you will gain an introductory understanding of Personalization, including where it fits in the Optimizely product portfolio, the business user roles that use it, key concepts, and basic Personalization navigation.
The Introduction to Personalization session covers the planning, execution and results interpretation for Web personalization tests or campaigns. We will introduce a business use case and implement it for our campaign. Agenda What are personalization campaigns and why use...
The latest version of the Optimizely Data Platform (ODP) is the heart of Optimizely’s services. ODP brings together customer data from multiple sources, efficiently stores the data, and plugs in to multiple libraries and platforms so that you can make...
Get to know Product Recommendations from a high-level perspective and tour its interface, functionality and features.
This course contains self-paced content and is designed for those who want to learn how to use Optimizely Product Recommendations. Prerequisites: Before continuing with this series of courses, we highly recommend you take the What is Product Recommendations? courses
Get to know Optimizely PIM from a high-level perspective and tour its interface, functionality and features.
This set of courses contains self-paced content and is designed for those who want to learn how to use Optimizely Experiment Collaboration. Throughout your learning journey, you will be presented with demonstrations, participate in Check your understanding activities, as well...
Get started with Customized Commerce This set of courses contains self-paced content and is designed for those who want to learn how to use Optimizely Customized Commerce. Throughout your learning journey, you will be presented with demonstrations, participate in...
Get to know Experiment Collaboration from a high-level perspective and tour its interface, functionality and features.
This session delves into the importance of integrating Configured Commerce (B2B) with Optimizely Content Management (CMS). It guides attendees through expectation setting for managing website elements when these platforms merge. Attendees will explore the benefits of Optimizely CMS integration...
In this session, we will create a multivariate test for a specific use case. Multivariate tests are experiments in which you test the combinations of several design elements on a page to see which design mix contains the recipe for success....
Using Optimizely’s Web Experimentation tool, we will build an A/B test experiment, utilizing a use case. With this hands-on course, you will use a test project to create the test from beginning to end. This is a great class...
This set of courses contains self-paced content and is designed for those who want to learn how to use Optimizely Configured Commerce.
This self-paced course is meant for editors and administrators using Optimizely Content Management System (CMS). The course covers the tools and features that let you edit, structure and organize content and media.
This set of courses contains self-paced content and is designed for those who want to learn how to use Optimizely Content Marketing Platform (CMP).
Watch the overview video for a high-level introduction to the CMP.
