Dive in to key concept videos and eLearning so you can make the most out of Web Experimentation. From setting up your account and experiments, to programming custom logic and analyzing results, this collection is intended to set you on your way to becoming a well-informed technical user of Web Experimentation.
Web Experimentation for technical users
Key concept video collections
These paths contain 5-15 minute videos to help you get started with everything you need to know.
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Introduction to technical Web Experimentation
Learn more about what Web Experimentation is, how this content is structured, logging in to your account, and Optimizely's product tier overview.
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Setting up your Web Experimentation account
Explore cookies, Support for Single Page Applications (SPA), support for dynamic classes, shadow DOM, Web Experimentation performance, and cross-domain tracking.
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Setting up your experiment
Dive deep into page targeting, creating an audience using standard attributes, creating an audience using behavioral targeting, event tracking, and creating an experiment using Visual Editor. Learn more about Preview mode, creating a redirect experimen...
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Programming custom logic into your experiment
Take your experiments to the finish line with build-in functions (eg. optimizely.push), activation triggers, and custom events (e.g. forwarding events via GTM). Learn more about custom attributes, reusable templates (i.e. extensions), project-level and...
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Analyzing the results of your experiment
See what your experiments have to tell you through the results dashboard, third-party integrations (e.g. GA4), and Experimentation events export.
Learn more
Check out the latest eLearning, links, and documentation on Experimentation.
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What is Web Experimentation?
Get to know Web Experimentation from a high-level perspective and tour its interface, functionality and features.
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What is Feature Experimentation?
Get to know Feature Experimentation from a high-level perspective and tour its interface, functionality and features.
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What is Experiment Collaboration?
Get to know Experiment Collaboration from a high-level perspective and tour its interface, functionality and features.
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Get started with Web Experimentation
Dive in to the main concepts and terminology needed to get started with Optimizely Experimentation using the Web platform. While the course is geared towards developers, it is a good starting point for anyone interested in learning more about the Optim...
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Get started with Feature Experimentation
This set of courses contains self-paced content and is designed for those who want to learn how to use Optimizely Feature Experimentation.
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Get started with Experiment Collaboration
This set of courses contains self-paced content and is designed for those who want to learn how to use Optimizely Experiment Collaboration. Throughout your learning journey, you will be presented with demonstrations, participate in Check your understa...