Event Taxonomy

Welcome​

​In this module, you'll explore how Event Taxonomy works in Optimizely Analytics. Event taxonomy is the framework that defines how events are named, structured, and described within Analytics, making it easier for teams to understand, manage, and analyze behavioral data consistently across your organization.​

​By establishing a standardized taxonomy, you ensure that data collected from different sources is easy to interpret, aligns with business goals, and supports scalable analysis.​

​After completing this lesson, you should be able to:​

• Understand the role and purpose of an event taxonomy in Analytics​

• Identify the components of an event and their meanings​

• Create and manage clear, consistent event names and descriptions​

• Apply best practices to maintain a clean and scalable event structure​

What is Event Taxonomy?​

​Event taxonomy is the structured naming and classification system used to define and organize events in Optimizely Analytics. It ensures that product and customer behavioral data is consistent, interpretable, and actionable for analysis.​

​A well-defined event taxonomy allows your teams to:​

• Understand what each event represents​

• Reduce duplication and naming conflicts​

• Support better data governance and collaboration

Access Events​

Explore the interactive demo below to see how event organization and modification work in practice:

What Are Custom Events?​

​Custom events are user-defined events that group together multiple related events under a single event stream. You can create them directly from the Events section or through the app’s Menu bar. These custom events allow you to organize complex event data into meaningful cohorts that reflect specific behaviors or business logic.

Create a Custom Event​​

See how to create a custom event in the demo below:

Edit, Duplicate, or Delete a Custom Event​​

Jump to the next demo to learn how to manage your custom events effectively: