Brands

Welcome

In this module, you will learn why Brands functionality is valuable for you and your customers.

After completing this module, you should be able to:

• Understand the value of brands functionality for both you and your customers

• Configure brands and product lines

• Work with brand images and the related job to dynamically generate images

• Create brand-related promotions for your customers

Why use Brands?

Brands functionality gives you an additional way to organize your products and highlight brands on your site. Enabling brands and product lines also provides a way to manage a brand's identity, for example by featuring or boosting specific brands on your website.

Allowing customers to shop by brands or product lines gives them another way to find products that they know and trust. Using search and filters, customers can get to products within a specific brand or product line easily, without having to sort through large product catalogs.

How do I benefit from Brands?

Here's how Brands functionality benefits different roles:

• Merchandiser: As a merchandiser, you can use shop by brands to manage and maintain brand identity as well as quickly map products to brands. You can also use search boost and burying functionality to highlight certain brands or product lines. In addition, create promotions by brand or product line.
• Researcher/Buyer: Shop by brands gives your customers another way to navigate to the products they know and trust. They can also search for and filter products by specific brands and product lines.

Enable Brands

Brands is a part of the Catalog feature in Optimizely Configured Commerce. It remains disabled by default. In order to use Brands, first you need to enable it from the Admin Console.

Visit the link below to see how to enable Brands functionality in Optimizely Configured Commerce.

Configure brands

Brand configuration is crucial to make the most out of it. Visit the link below to see how to configure brands in Optimizely Configured Commerce.

Walkthroughs for importing brand, adding brands manually using admin console, and adding products to brands will follow one after the other.

Configure product lines

Product lines refer to a set of related products (SKUs) within a brand that are merchandised or sold together based on certain characteristics or attributes. For example, 'Protective Eyewear' is a product line within the 3M brand.

Visit the link below to see how to add product lines to brands and how to add products to product lines in Configured Commerce.

Set brand category images

Brand category images are a set of images associated with a brand's categories and product lines. If your top-selling products change frequently due to seasonality or demand shifts, dynamic image generation ensures your brand pages stay updated without manual effort.

When you configure brands to have these images dynamically generated, a recurring job runs to pull the images for the top selling products in the brand category or product line. However, if you would prefer to manually populate the brand category image, you can choose that option when configuring brands.

Visit the link below to see how to work with brand category images in Optimizely Configured Commerce. Walkthroughs for manually setting up brand category images and product line images will follow one after the other.

Create promotions

Besides all these functionalities, you can create promotions and page variants in the CMS based on brands and product lines. You can also create restriction groups based on brands and product lines.

Storefront view

Watch this video to see how brands functionality improves your customers' experience on your website.

Try it

It’s time to play in the Configured Commerce sandbox!

The following practice exercises take place in the Knowledge & Learning training site. Before jumping in, please log in to the Training site using the following credentials:

• Username: TrainingUser
• Password: Opticon1!#

After logging in, do the following:

1. Create a brand using the admin console
2. Add products to the brand
3. Add product lines to the brand
4. Set brand category images
5. Create a brand-related promotion
6. Delete the brand you created

Wrap up

Congratulations! You have completed the Brands  module. You should now be able to:

• Understand the value of brands functionality for both you and your customers

• Configure brands and product lines

• Work with brand images and the related job to dynamically generate images

• Create brand-related promotions for your customers

Learn more

While we covered a lot, there's always more to learn about brands and how to work with them!

Check out the link below for an up-to-date collection of helpful guides and technical documentation.