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Outline

In this recording, we'll introduce Optimizely’s Web Experimentation tool through a practical use case. This shorter, high-level course is perfect for those new to A/B testing or in need of a quick refresher, with an emphasis on navigating and using the platform dashboard.

Agenda:

  • Platform tour and dashboard overview
  • Key setup components
  • Experiment creation (settings, variations)
  • Launching your test
  • Understanding results through the Results Page
  • Interpreting data