Masterclass: Optimizely One: The Ultimate Marketing OS

Optimizely One brings together everything marketers need to build, test, learn, and optimise—in one unified platform. From CMS and Experimentation to real-time data and personalisation, it empowers teams to move faster and deliver smarter results.

Join Minesh Shah and Szymon Uryga as they walk through how Optimizely One works as a connected ecosystem. See how CMS, Experimentation, and the Optimizely Data Platform work together to activate campaigns, personalise in real time, and scale impact—without switching tools.

Perfect for both newcomers and seasoned users looking to get more value from Optimizely.

Agenda

• Welcome & Introduction

• The Modern Marketer’s Challenge

  • Why we need a unified marketing operating system

• What is Optimizely One?

  • The evolution of our ecosystem

  • Overview of CMS, Experimentation, Personalisation & Data

• How It All Connects

  • A unified workflow across products

  • One login with Opti ID

• Deep Dive: Optimizely Data Platform (ODP)

  • Unifying first-party data

  • Real-time segmentation & targeting

• Campaign Activation & Personalisation

  • Activate campaigns from the data layer

  • Deliver real-time omnichannel experiences

• Real-World Integrations (with Szymon)

  • Examples: Feature Experimentation, Shopify, etc.

• The Marketer's Edge: Key Benefits

  • Agility, smarter decisions, less reliance on IT

• Q&A + Wrap-up

  • Key takeaways

  • Future vision for Optimizely One