Masterclass: Optimizely One: The Ultimate Marketing OS

Optimizely One brings together everything marketers need to build, test, learn, and optimise—in one unified platform. From CMS and Experimentation to real-time data and personalisation, it empowers teams to move faster and deliver smarter results.

Join Minesh Shah and Szymon Uryga as they walk through how Optimizely One works as a connected ecosystem. See how CMS, Experimentation, and the Optimizely Data Platform work together to activate campaigns, personalise in real time, and scale impact—without switching tools.

Perfect for both newcomers and seasoned users looking to get more value from Optimizely.

Agenda

• SaaS CMS in-depth: headless architecture and content modeling
• Optimizely Single Sign-On (SSO) for unified identity management
• Feature Experimentation, Flags, and progressive rollouts
• Optimizely Data Platform (ODP) for first-party data unification
• Composable Commerce integration with Shopify
• Real-Time Segmentation (RTS) and dynamic audience targeting
• Optimizely Connect Platform (OCP)
• Campaign Activations and omnichannel experience delivery
• Frontend hosting and deployment strategies
• Web Experimentation connected to Real-Time Segmentation
• Real-world integrations and implementation examples
• Optimizely Opal AI Assistant and intelligent automation