Globalization

In this module, you’ll learn how to enable and manage multiple content languages in Optimizely CMS (SaaS). Discover how to create, translate, and maintain content in multiple languages to reach a global audience.​

After completing this module, you should be able to:​​

• Describe how to work with the editorial interface languages in CMS SaaS

• Enable and configure multiple content languages in CMS SaaS.

• Translate content using both manual methods and AI-powered automatic translation tools

• Manage language versions at the page, block, and global property levels

How do I benefit from globalization?

The powerful globalization features in Optimizely CMS (SaaS) enable you to make your site truly international. With built-in support for multilingual content and editorial UI localization, you can create digital experiences that are both accessible and culturally relevant to audiences around the world. These capabilities empower global teams to collaborate efficiently, translate content effortlessly, and maintain consistency across different languages and regions.​

Here's how globalization benefits different roles:​

• Content Creators: Globalization makes it easy for content creators to translate pages, and blocks into multiple languages manually or with Optimizely’s AI agent Opal. It ensures their content reaches the right audience, in the right language. By managing translations and language versions efficiently, content creators can maintain brand consistency while maximizing impact across global markets.​

• Digital Marketers: Globalization is key to scaling campaigns internationally. It empowers digital marketers to expand their reach and engage diverse audiences with personalized content. By localizing content, marketers can enhance SEO, collaborate with local teams, and maintain consistent brand messaging across languages.This results in stronger customer engagement, higher conversion rates, and a competitive edge in global markets.​

Set a language for the user interface

In CMS SaaS, you have the freedom to set your preferred language for the user interface, so all product features and functionalities are displayed in that language. This localized interface simplifies content creation and management, enabling you to work more efficiently and intuitively. By providing a familiar and accessible environment, Optimizely CMS SaaS empowers you to focus on crafting compelling content without language barriers.​

The link below will walk you through the steps to set a personal language preference in CMS SaaS.

Translate content into other languages

While the CMS SaaS user interface can be localized for ease of use, you can also manage the language of the content displayed to your site or application visitors. CMS SaaS knows which language to display to visitors by enforcing the language to be visible in the URL, path, or domain part of the URL.​

Imagine a global fashion retailer using Optimizely CMS SaaS. To connect with shoppers worldwide, they need their website content in multiple languages. CMS SaaS allows them to create or translate product descriptions, blog posts, and marketing campaigns into Spanish, French, German, and more. A customer in Spain, for example, will see product details in Spanish, while a customer in France will see the same information in French. This localized experience builds trust and encourages purchases, ultimately driving international sales for the retailer.​

Thus, by tailoring content to specific languages, you can deliver a more personal and engaging experience for diverse audiences, regardless of their location.​

Read the following article to learn how to manage multiple content languages in Optimizely CMS SaaS.