DAM assets
Outline
In this module, you’ll learn how to leverage Optimizely Digital Asset Manager (DAM) to efficiently store, organize,and manage digital assets beyond media folders in CMS SaaS.
After completing this module, you should be able to:
Describe the prerequisites, benefits and limitations of using DAM assets
Upload assets to the DAM, browse the library, and select content from there
Use DAM’s built-in AI feature to generate images for your content
Manage assets with DAM
Digital Asset Manager (DAM) is originally a part of Optimizely’s Content Marketing Platform (CMP) that serves as a centralized asset library for storing and managing various types of multimedia. In Optimizely, you can integrate DAM with CMS SaaS giving you a single source of truth for your digital assets. As a dedicated asset management system, DAM offers advanced asset management capabilities compared to standard CMS SaaS assets panel, such as improved organization, metadata handling, and filtering. When integrated, you can seamlessly pull assets from DAM directly into CMS SaaS for streamlined content creation.
Read the following articles to learn how to manage assets with DAM and how to use them in CMS SaaS.

DAM assets
Describes using Digital Asset Management in Optimizely CMS (SaaS).


Manage assets with DAM
Optimizely Digital Asset Manager stores, organizes, manages, and retrieves digital assets, such as images, videos, documents, and other multimedia content.

Wrap up
Congratulations! You have completed the Managing Assets learning path.
