Custom report

Welcome

In this module, you will learn about the Custom Report under Reports, how to use it and how to create custom reports.

After completing this module, you should be able to:

• State the purpose of the Reports tool

• View reports

• Create, edit, share and delete custom reports

What is it? / Why use it?

ODP allows you to create custom reports to analyze data from various sources, such as customer profiles and audiences. These reports help you gain deeper insights into customer behavior, optimize marketing strategies, and make data-driven decisions.

Here is a guided demo highlighting all the key functionalities in Custom report: