Behaviors

Welcome

In this module, you will learn about behaviors and how to work with the ODP Behaviors tool.

After completing this module, you should be able to:

• State the purpose of behaviors

• Create, view, edit, copy, share and delete a behavior

What is it? / Why use it?

Behaviors are a series of customer actions that model how customers interact with your brand. ODP views them as specific expressions in a particular order. For example, cart abandonment is a behavior involving a customer adding an item to their cart, not removing it, and not purchasing it.

Behaviors are used for:

• Creating audiences (standard or real-time).
• Populating dynamic grids in campaigns.

To get a better understanding on behavior and how to use it, click the demo: