Optimizely Community Roundtable - EP 1 | Part 2: Post-Implementation & Adoption

In Part 2 of our first Optimizely Strategy Roundtable, our panel of Strategy OMVPs — Dom Graveson, Lori McDonald, Janaka Fernando, and Kashif Hasan, dives deeper into one of the biggest barriers to successful platform adoption: the editor experience.

The conversation unpacks why so many projects invest heavily in customer facing design and launch activity, but often underfund or overlook the day to day usability needs of editors and marketers. The panel shares real examples of organisations that purchased advanced Optimizely capabilities such as experimentation, personalization, and ODP, yet struggled to implement them because the editor experience was too complex, restrictive, or time consuming to support meaningful adoption.

They explore how project structures, budget constraints, and buyer expectations shape this challenge, and why post launch issues are often rooted in decisions made much earlier in the process. Key themes include embedding continuous discovery into delivery, establishing clear editor centric success metrics, educating buyers on realistic adoption paths, and treating post implementation learning as a planned, strategic activity rather than an afterthought.

This is our first of many Optimizely Strategy Roundtables, a new OMVP led content series focused on the human, strategic, and organisational side of Optimizely implementations. This episode is the second half of a longer discussion. For full context, we strongly recommend watching Part 1 first.
Link to Part 1: Optimizely Community Roundtable - EP 1 | Part 1 : Post-Implementation & Adoption

If you have feedback on this session or ideas for future topics, we’d love to hear from you. Please reach out to the Optimizely Community Team (dev.marketing@optimizely.com).