Masterclass: Unlocking Opal: Mastering Optimizely's AI Powerhouse

Optimizely Opal isn't AI bolted onto existing tools – it's an AI-native platform built from the ground up. In this masterclass, we'll get hands-on with the four building blocks that make Opal tick: Instructions, Specialised Agents, Workflows, and Tools. You'll leave understanding not just what Opal can do, but how to make it work for your organisation.

1. Welcome & Introduction (5 mins)

• Housekeeping and session objectives
• What attendees will take away

2. Opal Overview (10 mins)

• What is Opal and where it fits in the Optimizely ecosystem
• The AI-native approach vs bolt-on AI features
• Key use cases and business benefits
• How Opal connects across Optimizely products (CMS, Experimentation, CDP)

3. Instructions (15 mins)

• What Instructions are and how they shape Opal's behaviour
• Setting brand voice, tone, and guardrails
• Best practices for effective instruction design
• Demo/walkthrough

4. Specialised Agents (20 mins)

• Understanding the agent architecture
• Overview of built-in agents (Content Creator, Analyst, etc.)
• How agents collaborate and hand off tasks
• Configuring agents for your organisation's needs
• Demo/walkthrough

5. Workflows (15 mins)

• Automating multi-step processes with Workflows
• Triggers, Conditions and Logic
• Practical examples: content creation pipelines, campaign launches
• Demo/walkthrough

6. Tools (15 mins)

• What Tools are and how agents use them
• Integration capabilities with external systems
• Extending Opal's functionality
• Security and governance considerations

7. Wrap-Up & Q&A (10 mins)

• Key takeaways
• Resources and next steps
• Open discussion