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This session is designed for experimentation users who are new to Optimizely Web Experimentation or looking to better understand the range of testing tools available. We’ll walk through the core experimentation methodologies, explain when and why to use different test types, and introduce how personalization fits into an experimentation-first approach. The goal is to help teams build confidence in choosing the right testing tools, understand their tradeoffs, and see how these capabilities come together inside the Optimizely dashboard to support smarter, data-driven decisions.

Choose an Upcoming Session

  • 1 hour

    Tuesday, Feb 24, 2026 at 10:00 AM to 11:00 AM EST
    • Instructor: Daniel Rathke