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Introduction to Optimizely Campaign

Outline

Watch this recording on Optimizely Campaign, where Solution Architect Florian Dalmer walks you through the essentials of creating, automating, and optimizing campaigns that drive results.

We also explore how Campaign connects with other Optimizely products like ODP, Product & Content Recommendations, CMS, and Web Experimentation to deliver seamless customer experiences.

Agenda:

  • Creating and optimizing campaigns

  • Building journeys and marketing automation

  • Using analytics and reporting for performance insights

  • Exploring synergies with other Optimizely solutions